Download: How to Conduct a Simple Benchmarking Study
Why do your own benchmarking study?
If you want to know how your organization’s fundraising program stacks up, it’s better to rely on data than anecdotes and hearsay. Doing your own benchmarking is great if you don’t quite fit the “profile” of large national benchmarking studies, or if you just want some more details.
This step-by-step guide will walk you through conducting a simple, small-scale benchmarking study to help you develop a clearer picture of where your program excels and where you need more work.