Not all gifts are created equal.
Capital campaigns are not supported by populations of equally capable and motivated donors. Some contributions will be large and some small, and there will be many more small ones than large.
That’s what makes gift tables such a useful planning tool. They allow you to consider your constituencies by donor giving level and communicate your campaign to your board and administration. It’s a great visualization of what it takes to reach your goal.
- An overview of the usage of gift tables.
- A lesson on understanding and building gift tables.
- 6 potential gift tables for 6 different campaign goals.
Download: A Guide to Creating & Using Gift Tables