Writing a case for support is an essential early step for any fundraising campaign.

A good case for support (or case statement) will help you clarify and define your initial goals to inspire potential donors.

What’s included:

  • Learn the importance of a case statement to a fundraising campaign.
  • Guidance on how to convert your mission into campaign messaging.
  • Step-by-step processes to craft a compelling message to connect your campaign’s goals to an audience.
  • A sample campaign case statement to help you begin your writing process.

A Guide to Writing Your Case for Support