How Conducting A Benchmarking Study Can Transform Your Fundraising
A lot of organizations make some pretty big assumptions about their development programs. These assumptions might sound like: “We need to increase our corporate gifts,” or “Planned giving just doesn’t work for us.”
Nonprofits frequently look at their own previous fundraising results to plan and strategize. But the truth is, it can be a challenge to see what’s working, or what you’re not doing so well, until you have an understanding of how you stack up against your peers.