Back in the “before times,” glittery galas were unquestionably a fundraising staple in the nonprofit world. But of course, the pandemic turned everything topsy-turvy, and virtual events became the name of the game.
Like any relationship, donor relationships are built over time – you don’t usually begin a relationship with an ask up front—rather, you build slowly, cultivating the relationship, gaining the trust of the prospect and building confidence in your cause.
By now, most of us have heard of Marie Kondo’s theory of tidying up – if an object doesn’t “Spark Joy” it should be discarded. But it might also be time to apply those same principals to your fundraising strategy. How many times have you added something to the fundraising calendar because of an article you saw, or a request from a board member, or because another nonprofit was doing it? Over time, those activities add up – filling your schedule with action items that might not even be meaningful to your donors. How many of these activities are actually “Sparking Joy?”