More and more nonprofits are embracing the opportunity to evaluate and share the effects their work has on their communities through a process called impact reporting. This process makes it much easier for you to stay accountable to your stakeholders and provide evidence that your organization is truly making a positive difference in the lives of your beneficiaries.
Today’s nonprofit donors have come to expect total transparency when it comes to their gifts. They want to know how their donations are being used and ensure they are being used properly. Donors also presume that their data will remain safe and confidential when they contribute to your nonprofit. Balancing these two elements is crucial in maintaining donor confidence and trust.
Data should be at the root of all major nonprofit decisions. When you take a data-driven approach to marketing and fundraising, you’ll be more in tune with supporter interests and preferences, allowing you to connect with them and earn more for your cause.
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