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Tag: development dilemma

What is Donor-Centered Fundraising?

What is “donor centered” fundraising?

This term “donor centered fundraising” is used a lot in the fundraising world. The term was brought into popularity by Penelope Burk in her book of the same title, in which she defines donor centered fundraising as “an approach to raising money that inspires donors to remain loyal longer and give more generously.”

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