Today’s Donors Expect Financial Transparency and Accountability
Today’s donors are very discerning when it comes to their relationships with nonprofit organizations.
Above all, they seek personal alignment with the mission, values, and goals of the organizations they support. They want evidence that their support results in outcomes and lasting impact. While they expect to see facts and metrics that substantiate impact, they especially appreciate well-crafted stories that illustrate how real people and communities are benefiting.