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Tag: Giving USA 2015

Giving USA 2015: Americans Donate the Highest Total in 60 Years

Giving USA 2015

According to their annual report released today, the Giving USA Foundation estimates that total giving reached $358.38 billion in 2014. This surpasses the peak in 2007 before the Great Recession. This is the highest total since the report began in 1974, in both actual dollars and after adjusting for inflation.

Total giving in 2014 saw a 5.4 percent increase from 2013 after adjusting for inflation. In addition, 2014 was the fifth year in a row that giving has risen. These numbers suggest that philanthropic giving has recovered from the decline experienced by many nonprofit organizations brought on by the Great Recession.

“This year’s report details what we’re seeing among our clients. There is a renewed sense of optimism in the field of development, and these numbers confirm that,” says Dean Rein, president and partner of Ter Molen Watkins & Brandt.

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Positioning Your Organization for Growth Post-Recession

When the Great Recession hit in 2007, many financial advisors were telling investors to stay in the market in order to, eventually, benefit from an anticipated rebound. But that’s the world of investing. In the nonprofit world, this advice would prove to be nearly impossible to follow.

With a decline in the economy, giving also declined. Reduced funding meant that we had to take a hard look at our budgets and make some tough decisions.  Many nonprofits were forced to reduce staffing and resources for development operations.

According to the Giving USA report released last week, giving has finally surpassed the high from before the recession. When we’re working with clients, we’re seeing a renewed sense of optimism, and that’s exciting. But how can we make the most of this upward trend to strengthen our development programs and, ultimately, our organizations?

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