North Park University Dedicates New Johnson Center
Mary Surridge, Vice President for Development and Alumni Relations at North Park, with TW&B’s Clyde Watkins and Nora Kyger at Johnson Center dedication
Tag: North Park University
The Elusive Super Savers of Planned Giving
Who did you include in your last planned giving mailing? If you just mailed to the usual list of donors, chances are you’re missing out.
Our clients North Park University recently completed the most successful campaign in its history. While performing our post-campaign assessment, we examined all of the bequests they’d received during the campaign. We wanted to see to what degree past giving is an indicator of future likelihood of receiving a planned gift, and if there was a relationship between the amount of historical giving and the size of the planned gift.